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Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand connections to how they feel about their avatar embodime...

Artificial intelligence has been utilized in a diverse range of industries as more people and businesses discover its many uses and applications. A current field of study that requires more attention, as there is much opportunity for improvement, is the use of artificial intelligence within literary works and social media analysis. The Handbook of Research on Artificial Intelligence Applications in Literary Works and Social Media presents cont...

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The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the want...

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Big Data Analytics and Medical Information Systems presents the valuable use of artificial intelligence and big data analytics in healthcare and medical sciences. It focuses on theories, methods and approaches in which data analytic techniques can be used to examine medical data to provide a meaningful pattern for classification, diagnosis, treatment, and prediction of diseases.The book discusses topics such as theories and concepts of the fie...

Opinion mining and text analytics are used widely across numerous disciplines and fields in today's society to provide insight into people's thoughts, feelings, and stances. This data is incredibly valuable and can be utilized for a range of purposes. As such, an in-depth look into how opinion mining and text analytics correlate with social media and literature is necessary to better understand audiences. The Handbook of Research on Opinion Mi...

Perspectives in the Development of Mobile Medical Information Systems: Life Cycle, Management, Methodological Approach and Application discusses System Development Life Cycle (SDLC) thoroughly, focusing on Mobile Healthcare Information Systems (M-HIS). Covering all aspect of M-HIS development, the book moves from modeling, assessment, and design phases towards prototype phase. Topics such as mobile healthcare information system requirements, m...